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The communications and marketing strategy for in motion was launched in May 2000.
In motion includes a public awareness campaign on the importance of physical activity, but it is much more than that. The intent of in motion is to ingrain understanding and behaviour changes into the culture and fabric of our community.
Since the launch of in motion, the awareness of the in motion brand has steadily increased. More than three quarter (76%) of residents recall seeing, hearing or reading about in motion, this is an increase of 38% since 2001. The increase in awareness can also be attributed to the increase physical activity levels in our community.
The full evaluation report can be found on our research section or click here for a direct link.
January Campaign
Radio
TV
